What is more pleasant to look at, it is also better to click on. Shortened links simply look better so by customizing links you also improve customer experience. Once you inform your audience about the content of the website in the link, you will probably get more clicks and increase traffic on your website. How often you wanted to click a link, but you were afraid it might not be trustworthy? Your customers can have the same fears. For example, marketers can publish easy-to-remember links in printed materials like magazines, leaflets or posters.
That is why custom URLs can be successfully used in offline campaigns. It is easier to achieve once your link is simple and contains keywords. While sharing links, the marketing goal is to get traffic. The advantages of using a vanity URLĬheck out why you need to shorten your URLs. Original URL: and branded URL: /Black-Friday-TipsĪ vanity URL usually contains a domain (or subdomain) name and keywords regarding a given website it redirects too. In other words, a vanity URL is a unique web address that is branded for marketing purposes.
Let’s start with a definition so that we are on the same page.Ī vanity URL, also known as a branded link or custom short URL, is a URL that is easy to pronounce and memorize. Keep on reading to find out how to use vanity URLs to maximize your marketing efforts. In the following article, we share the details on that topic. Among a great copy, attractive image, powerful CTA, appealing headline, dedicated hashtag or an accurate target group, another essential marketing aspect is a vanity URL. While running marketing campaigns, every detail matters.
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